Design that dares to be real
MM is a London-based hybrid design studio, founded by Matteo Mugnai, an Italian furniture designer.
We create distinctive digital furniture and spatial concepts—render-ready today, and open to co-build tomorrow.
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​We blend AI speed with Italian design know-how to make work that feels refined, useful, and quietly expressive.
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Born in Florence and graduated at Politecnico di Milano in Furniture Design, Matteo grew up around Italian craftsmanship and design culture. His grandparent's home once belonged to Michelangelo — sparking a lifelong passion for art, clarity, and form.
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Design that
dares to be real
​MM London-based studio, founded by Italian furniture designer Matteo Mugnai - born in Florence, graduated at Politecnico di Milano - merges furniture design know-how and innovative AI-speed workflow.
Our distinctive approach bridges the gap from virtual to tangible design: from digitally precise concepts to furniture ready for physical prototyping testing, licence-clear, available for brands and interior design firms.
Some Made in Italy furniture , crafted by our skilled artisans can be enquiried.
​Our commitment goes
beyond aesthetics.
We prioritise quality, clear intellectual property rights, transparent pricing, and dependable timelines.
We believe digital design can transform the furniture industry, making it more accessible, iterative, and sustainable.
ai meets designer curation
​Our process starts with designer-led ideas, accelerated through custom AI-speed workflows.
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1. concept generation
Everything starts from a creative brief. A controlled AI- speed process generates concepts based on initial briefs.
2. designer Refinement
MM studio's expertise and curation refines AI outputs, ensuring artistic integrity and brand alignment.
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3. Digital Prototyping
High-fidelity 3D models are created, optimised for various platforms and production - testing readiness.
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4. Physical Realisation
Transition to physical - We support the shift from digital to tangible, testing with your manufacturers or our trusted Italian artisans.
Each studio project is tagged for clarity:
Digital furniture, Physical furniture, Interiors.
mm phylosophy
We design with “Minimal Pop”, a philosophy of balanced contrast.
Every piece is a dialogue between simplicity and expression, created not for trends,
but to quietly shape meaningful spaces that tells a story.
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What we believe:​
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- Design that dares to be real.
- Design must feel both essential and expressive.
- Digital tools are not shortcuts - they’re accelerators & tools for craft.
- Furniture and interiors starts with sharp ideas, not endless iterations.
